Marigo Design — Modern Armor
Marigo Design
A power-dressing motion series for Marigo Design — tailoring framed as modern armor for a woman dressing to claim her territory.
4
Motion assets
5 days
Concept to delivery
+64%
Avg. watch-through
−68%
Cost vs. studio production
Défi
Marigo Design's tailoring — sharp lapels, defined waists, deliberate lines — deserved a narrative bigger than a product grid. The label needed motion content that argued for attitude and authority, not just fit.
Approche
We read the collection as armor, not clothing. The creative direction leaned fully into power dressing: controlled movement, strong silhouette, deliberate framing. We built a short-form motion series designed for the scroll — every cut engineered to feel like a woman dressing to claim her space.
Résultat
Marigo Design received a suite of motion assets that carried the brand's point of view. The films gave the tailoring an emotional argument and repositioned the label from clothes to statement.